Cultivating Sensibilities: Resisting Consumerism in Children

by Jeremiah Forshey

Jeremiah Forshey is a faculty member in the School of Rhetoric where he teaches literature and senior thesis.

When my youngest son James was three, he played games hosted on an educational website to help him learn the sounds that letters make. The games were bright and colorful and fun, and they did a good job teaching what they set out to teach. But as I watched him play one afternoon, I realized that they were teaching him something else, too—something that had nothing to do with phonics and everything to do with his fundamental disposition toward the world. At the end of each short interactive animation, a chipper voice would ask, “How did you like this story?” and three colored faces would pop up: a green smiley face, a yellow neutral face, and a red frowny face. Three-year-old James was learning that his most authentic interaction with this vast new world in which he found himself was the gut-check, that he should expect his immediate impression to be solicited and valued, and that the world should change to accommodate his tastes: if he chose the red frowny face, the chipper voice promised, “Ok! We won’t play this story anymore.” In short, little James was learning to be a consumer.

The consumer is an autonomous chooser: his will is sovereign; his taste is the measure of all things. It struck me as I watched James that there are myriad ways our society silently catechizes its children: “The chief end of man is to choose what he wants and enjoy what he likes.” While the consumer mentality might be a good way to buy yogurt or select an insurance policy, it makes it impossible to receive art, to enjoy nature, to worship God, or to do any number of other things deeply important to human flourishing. Of particular importance to us, a consumer mentality undercuts the entire project of classical Christian education. In his seminal little book on education, The Abolition of Man, C. S. Lewis says,

Until quite modern times all teachers and even all men believed the universe to be such that certain emotional reactions on our part could be either congruous or incongruous to it—believed, in fact, that objects did not merely receive, but could merit, our approval or disapproval, our reverence or our contempt.

St. Augustine defines virtue as ordo amoris [“the ordering of love”], the ordinate condition of the affections in which every object is accorded that kind and degree of love which is appropriate to it. Aristotle says that the aim of education is to make the pupil like and dislike what he ought. (25-26; Ch. 1)

The consumer mentality asks what the child prefers so that it can shape the world to match what he likes. A classical Christian education wants to shape what the child likes to match the world, especially the moral and artistic world. It holds that our likes and dislikes can be appropriate or not to moral values and beautiful things, and our task as educators is to nourish the right affections, to rightly order the loves. “Hate what is evil and cling to what is good,” St. Paul tells us. But by the time little James gets to my literature classroom, he has already been shaped by sixteen years of that imperceptible tectonic movement by which culture is transferred. He comes with a bone-deep confidence in the importance, perhaps even the sanctity, of his own preferences. He lacks a habit of humility and patience before something greater than himself, something which will not be forced to reveal its beauty without time and attention. Barring our intervention, that is. Our task, therefore, is to foster habits of humility and gratitude, to reinforce for children the givenness of the world—the understanding that God’s richest blessings are not selected, but can only be either received with gratitude or received with grumbling.

One practical way to do this is to reframe the questions we ask our children, positioning them not as consumers reporting satisfaction, but as recipients of bounty. For example, there’s a popular conversational game parents play with young children at the end of the day called “highs and lows.” The child is supposed to tell one thing they liked from their day (a “high”) and one thing they didn’t like (a “low”). While I see the advantage of this game over the dead-end question, “how was school today?”, it once again invites young children to be consumers, to measure the day’s events against their juvenile preferences, to use an unreflective gut-check to process their experiences as “likes” or “dislikes.” It encourages self-absorbed and critical answers. (High: “I got to be line leader today.” Low: “The teacher didn’t call on me even though I had my hand up first.”) Perhaps the six year old presuming to stand in judgment over his teacher would be a teachable moment at home, but my own experience as a parent makes me wonder how often such complaints are met with some version of the red frowny face’s chipper apology: “Ok! We won’t play this story anymore.”

Better questions could achieve the same conversational goals of “highs and lows” without repeating once more the liturgy of consumerism. “What are you thankful for today?” or “What was the coolest thing you learned about today?” give a specific prompt without inviting a consumer response. Asking “How were you a good friend today?” reminds children that they aren’t just passive recipients, but they too have obligations to others; and it gives parents a chance to praise and reinforce some small act of kindness. Children do need to feel comfortable talking about negative experiences, but “Did something make you sad today?” would allow that where necessary while not inviting petty critiques about running out of chocolate milk or how boring the science lesson was.

One of the goals of a classical Christian education is that by comparison with a tradition longer than his present moment, the student would be aware of those areas where his culture is in tension with his Christian faith. One such area is our deeply ingrained habit of seeing all the world as a marketplace and ourselves as consumers. We must instead train our children in habits of humility and gratitude, to better equip them to perceive beauty and receive truth.

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Linda Simon is the director of Alumni Affairs.  She has been a part of the New Covenant Schools community since 2007, and brings years of experience and deep personal connection to her role as in this position. As the former Director of Admissions and proud mom of two NCS alumni, she is passionate about fostering lasting relationships between the school and its graduates. Her work focuses on keeping alumni engaged, connected, and involved in the life of the school they once called home.

Kathryn Martin serves as the principal of the School of Dialectic (grades 5-8).  She first joined New Covenant as a volunteer in 1996. After earning her bachelor’s degree in education, she was hired as a fourth-grade teacher in 1998, serving as a lead teacher for eight years. She then transitioned to the middle school, where she taught English and history and spent 15 years as assistant principal. In 2022, while completing her first year in Gordon College’s Master’s in Leadership for Classical Christian Schools program, she became middle school principal. Kathryn continues to teach history and treasures the opportunity to guide students through the formative “age of becoming.”  Kathryn states “New Covenant has enriched my life in unquantifiable ways over the past 28 years, and I am, in many ways, who I am today because of my time here.”

Linda Hackenbracht has served as Director of Finance at New Covenant Schools since 2018. A Virginia Tech accounting graduate and CPA, she began her career with Ernst & Young auditing nonprofit clients before becoming Controller for the Catholic Diocese of Richmond. After moving to Lynchburg, she offered financial counseling to churches and nonprofits while raising four children, all of whom attended New Covenant. Drawing on her nonprofit expertise, Linda has strengthened the school’s financial foundation and is honored to support its mission, inspired by the transformative impact of classical Christian education on her own family.

Dayna Renalds has served as the Director of Development since 2013. She earned her Bachelor of Science in Broadcasting and Journalism from Liberty University and her Master’s in Speech-Language Pathology from the University of Tennessee.  Before her current role, she worked with the area schools as a speech therapist, bringing her expertise in communication and education to the community.  During her tenure at New Covenant Schools, Dayna has led three successful capital campaigns to expand the campus and played a key role in establishing the school’s scholarship foundation, enabling donors to receive significant tax benefits for their contributions.  Dayna enjoys spending her free time with her five children, three of whom are proud alumni of New Covenant Schools, making memories together.

John Maynard has been serving in the role of Athletic Director at New Covenant since 2020 and is in his sixth year of service. John has been an Athletic Director in North Carolina, South Carolina and now Virginia; a career in the Education/Athletic field spanning 15 years. He has served on Executive Board for the Blue Ridge Athletic Conference and will continue to do so this school year. John graduated from the University of North Carolina – Chapel Hill in 2009 with a degree in Exercise Sport Science – Sport Administration. He is married to Kelsey Maynard, a fellow educator, and together they have one daughter.

Tiffany Fulcher is the Director of Parent Relations.  A proud mom of two New Covenant students, Tiffany has been part of the school community for years—first behind the scenes in the office and now helping parents navigate everything from lunch options to uniforms. Tiffany is the go-to person for questions regarding lunches, uniforms, or volunteer opportunities. She enjoys working with the parent community and welcomes questions and feedback.  Her goal is to make the New Covenant experience smooth for everyone in our community.  She also enjoys shopping for bargains in her free time.

Darren Johnson has served as the Facilities Manager at New Covenant since the summer of 2020.  He earned a Bachelor of Science in Sport Management from Liberty University in 1992, where he was a three-year scholarship athlete on the university’s tennis team.  Darren was employed for 25 years as the Director of Corporate Sales and Head Groundskeeper for the minor league baseball team, The Lynchburg Hillcats. In this capacity he kept the playing field in pristine condition.  He also has experience with operations and customer service in the lawn and garden industry.  Outside of work, Darren enjoys hunting, fishing, and golf. He has been married to his wife, Susanne, for 31 years, and they have two children.

Dr. Erin Uminn is the Principal of the School of Rhetoric (9th-12th). She has served since 2013 when she joined the dialectic faculty to teach literature, writing, history, and Bible, a post she held for 10 years. From 2021-2024 she worked to establish a predictable and supportive structure within a classical, Christian educational framework for students in the School of Dialectic (5th – 8th) as the Student Support Coordinator. This established support later grew into the fully staffed, Marion A. Patterson Center for Paideia. She received her Ph.D. in Education from Liberty University in 2023. Her dissertation included a qualitative research study on classical, Christian educators and how their intentional leisure practices directly informed their teaching and impacted students in the classroom. Dr. Uminn holds the B.S. in Multidisciplinary Studies: English, Psychology, and Education and the M.A. in Human Services: Marriage and Family Therapy. She currently teaches Senior Thesis as an advisor and chair for the senior thesis capstone project.

Eliza Olson is the Director of Admissions and holds a Bachelor of Science in Counseling. She and her husband, Nick, have two children at New Covenant. Before joining the staff, Eliza served as the director of a local Classical Conversations community. Having volunteered many hours and being a parent herself, she greatly enjoys connecting with New Covenant’s prospective families. From the moment you schedule a tour, to submitting an application, to beginning your journey as the parent of a new student, Eliza will be there to guide and support you.

Andrea Adams is the Office Manager.  Andrea was first introduced to classical Christian education in 2010 while seeking an alternative to public schooling for her children. They attended New Covenant Schools for their middle and high school years, where they were deeply impacted by the school’s Christ-centered, rigorous approach to learning.  Over the years, she volunteered in various capacities at the school, gaining firsthand experience in school operations and community life. In 2020, she joined the staff where she continues to serve by overseeing the day-to-day functions of the office, supporting faculty and staff, and ensuring smooth communication with parents and students. Her role allows her to combine administrative excellence with a passion for fostering a nurturing, faith-based educational environment.  Andrea holds a Bachelor of Arts in Economics.

Bridges Spiva is New Covenant’s second grammar school principal, following the founding principal, Marion Patterson. She has served since 2010 and is in her sixteenth year of service. Mrs. Spiva began her tenure teaching 3rd grade in the grammar school and taught math, science, and Bible in the middle school. Prior to a career in teaching, Mrs. Spiva worked as a probation officer and supervisor with the Department of Juvenile Justice. She holds a BS in Communications, Master of Public Administration, and Master of Leadership in Classical Education. Both of her sons, Wagner (2020) and Waylon (2022) are graduates of New Covenant. Mrs. Spiva and her husband Jay enjoy cheering on the Hokies and spoiling their bulldog, Hazel.

The Rev’d John Heaton is New Covenant’s second headmaster, following the founder of the school, Dr. Robert Littlejohn.  He has served since 1998 and is in his twenty sixth year of service.  He established the school on its permanent campus at Fleetwood Drive in Lynchburg, VA, and led the development of the school through five successful capital campaigns, providing the facilities which now serve more than 450 students through grade 12.  Fr. John is an ordained minister in the Reformed Episcopal Church and has served a parish in his home state of Florida.  He currently serves as the Associate Priest at All Saints Church which meets in the Marie Macdonald Chapel on the campus of New Covenant. Fr. John holds the BA and MA in theology, and the MA in liberal studies.   He teaches intermediate Greek in the School of Rhetoric, and he writes routinely for this blog below.

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